Grandstand

Fitness apps for the creator economy empowering ownership of revenue streams

Naturally Stefanie's Vegan Aesthetics
Naturally Stefanie's Vegan Aesthetics

I started working with Naturally Stefanie in 2018 to improve the sales page for Vegan Aesthetics, her health and well-being programme.

What started as a marketing site ended up with us overhauling the entire product to provide her ~500,000 followers with access her own workouts, meal plans, and a community of members.

Now a 6-figure ARR subscription service, I manage the project as the sole developer, taking full ownership of all technical decisions.

This includes the creation of the checkout, interactive workouts, progress tracking, and a customisable meal planner. Underpinning this is a purpose built API, HLS video streaming, Stripe integration, and a CMS back end.

Grandstand is a new venture that aims to serve more creators with software that lets them create and own their revenue streams.

Interactive workout UI based on Instagram's Stories
Interactive workout UI based on Instagram's Stories
Customisable meal plan UI
Customisable meal plan UI