When Does SAAS Come In?

Countdown for Scottish student loan payments that spread across campuses from word of mouth to gain over 1,000,000 views

Myself and Daniel Waghorn created whendoessaascomein.com at university to answer a common question on campus about loan payments.

We built the site with a simple full screen timer and put it live the same week just to see what would happen.

Due to the lack of quality results, we managed to rank on the first page on Google in the first month. Soon after we overtook the Student Loan Company themselves claiming the top spot.

Over the site's life, it has had a bit of a viral effect across campuses, growing in views each year despite us never promoting it. We even overheard other students telling their friends about it when we were at uni.