Workouts
2017 - 2020
Fitness apps for the creator economy empowering ownership of revenue streams
I started working with Naturally Stefanie in 2018 to improve the sales page for Vegan Aesthetics, her health and well-being programme
What started as a marketing site ended up with us overhauling the entire product to provide her ~500,000 followers with access her own workouts, meal plans, and a community of members
Now a 6-figure ARR subscription service, I manage the project as the sole developer, taking full ownership of all technical decisions
This includes the creation of the checkout, interactive workouts, progress tracking, and a customisable meal planner. Underpinning this is a purpose built API, HLS video streaming, Stripe integration, and a CMS back end
